Built for agencies, this playbook explores how holiday shoppers move from discovery to purchase on TikTok, with insights into behavior, creator influence, and commerce opportunities across the season. From emerging shopper trends to the role of creators and content in shaping decisions, it highlights the opportunities brands have to show up with greater relevance throughout the holiday journey.

Built for agencies, this playbook explores how holiday shoppers move from discovery to purchase on TikTok, with insights into behavior, creator influence, and commerce opportunities across the season. From emerging shopper trends to the role of creators and content in shaping decisions, it highlights the opportunities brands have to show up with greater relevance throughout the holiday journey.

Built for agencies, this playbook explores how holiday shoppers move from discovery to purchase on TikTok, with insights into behavior, creator influence, and commerce opportunities across the season. From emerging shopper trends to the role of creators and content in shaping decisions, it highlights the opportunities brands have to show up with greater relevance throughout the holiday journey.